Privacy Policy

Overview

What this policy covers and who it applies to.

TrueNorth Roadside Rescue (TrueNorth, we, us) provides emergency roadside rescue, towing, roadside assistance, scheduled transport and commercial fleet services. This Privacy Policy explains what personal information we collect when you use our website, customer app, tracking pages and driver or dispatcher portals, why we collect it, and the choices you have.

This policy applies to customers who request service, people who track a service request with a P.O.# tracking code, drivers and dispatchers who use the staff portal, and visitors to our public pages.

Information We Collect

The categories of data we collect and where each comes from.

Location Data

Why precise location matters and how you control it.

Roadside rescue depends on finding you quickly and safely. When you allow location access, your browser shares your device's precise coordinates with TrueNorth so dispatch can route the closest suitable unit and so your driver can see exactly where you are.

• Location is captured only when you request service or when your job is active.
• We do not track your device in the background, and we do not build a movement history of you.
• Driver location is shared with you on the live tracking page only while your job is active.
• You can decline location access and type an address instead — the request may take longer to dispatch.
• Precise coordinates attached to a completed job are retained with the job record and are removed on the schedule in the retention table below.

Vehicle Photos

Photos are always optional. They help the driver arrive with the correct equipment and document vehicle condition before and after transport.

• Photos are compressed in your browser before upload to reduce data use and stored space.
• They are visible to the assigned driver, dispatchers and administrators — never to other customers.
• Photos are automatically deleted 30 days after a job is completed unless they are attached to an open damage claim, dispute or legal matter.
• Please avoid capturing bystanders, identification documents or other people's licence plates.

How We Use Your Information

• Dispatching, routing and completing your service request.
• Matching the correct equipment class to your vehicle through our dispatch rules engine.
• Live tracking, driver assignment and estimated arrival times.
• Sending status notifications by push notification, email or SMS.
• Billing, invoicing, refunds and dispute resolution.
• Safety, incident investigation, damage claims and insurance.
• Fraud prevention, abuse prevention and securing our systems.
• Improving service quality, coverage and response times using aggregated data.
• Meeting legal, tax, insurance and regulatory obligations.

Legal Bases for Processing

For visitors covered by GDPR and similar laws.

Contract

Processing needed to dispatch, deliver and invoice the service you requested.

Consent

Precise location capture, optional photos and push notifications.

Legitimate interests

Service safety, fraud prevention, network security and service improvement.

Legal obligation

Tax records, insurance requirements and lawful requests from authorities.

Vital interests

Rare situations where sharing information is necessary to protect someone's life or safety at a roadside scene.

How We Share Information

• Assigned drivers and dispatchers — the details needed to reach you and complete the job.
• Service providers
  • Cloud hosting and database infrastructure
  • Map, geocoding and routing providers
  • Push notification delivery services
  • Payment processing
  • Email and SMS delivery
• Commercial account administrators — for fleet jobs booked under a corporate account.
• Insurers, motor clubs or roadside programs — when your service is arranged or paid through them.
• Law enforcement or authorities — when required by law or to protect safety.
• Successor entities — in a merger, acquisition or asset transfer, subject to this policy.

Service providers may process data only on our instructions and under contractual confidentiality and security obligations.

Data Retention

How long each category of data is kept.

Security

• Encrypted connections (HTTPS/TLS) for all traffic.
• Row-level database access rules so customers, drivers and administrators only reach the records they are entitled to.
• Role-based staff access with separate driver and administrator permissions, plus driver approval before job access.
• Server-side validation of every public form and request submission.
• Automatic expiry of tracking links and scheduled deletion of photos.

Your Privacy Rights

• Access a copy of the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Delete your account and eligible personal information.
• Withdraw consent for location, photos or notifications.
• Request a portable copy of information you provided to us.
• Object to or restrict certain processing.
• Complain to your local privacy regulator, including the Office of the Privacy Commissioner of Canada.

Submit a request on the Privacy Choices and Data Requests page or the Account and Data Deletion page. We verify your identity before acting and respond within 30 days.

Children's Privacy

TrueNorth services are intended for adults who can legally enter a service agreement. We do not knowingly collect personal information from children under 16. If you believe a child provided us information, contact privacy@truenorthroadside.ca and we will delete it.

International Transfers

Our infrastructure providers may process or store data outside your province or country. Where that happens we rely on contractual safeguards requiring a comparable level of protection to Canadian and applicable local privacy law.

Changes to This Policy

We update this policy when our practices change. The Last updated date at the top of the page always reflects the current version, and material changes are highlighted in the change summary. Continuing to use TrueNorth after an update means you accept the revised policy.